Hotel Kurrajong

Hotel Kurrajong engaged Dak & Co to manage and elevate its social media presence, showcasing the hotel as a destination for stays, dining, weddings and events while celebrating the heritage and character that make it distinctly Hotel Kurrajong.

Our role is to create a consistent social presence that feels considered and contemporary, while remaining true to the history, architecture and stories behind one of Canberra’s most iconic heritage hotels.

Our approach

We manage Hotel Kurrajong’s social content month to month, developing a mix of content that captures the full hotel experience - from rooms and dining to weddings, events, seasonal moments and the details throughout the property.

With such a rich history behind the hotel, our approach is about finding the right balance between old and new. We draw on its heritage as part of the storytelling, while creating content that feels relevant to today’s guest and positions Hotel Kurrajong as much more than a historic building.

How we created hype

Our content strategy focuses on giving people different reasons to discover Hotel Kurrajong.

We work closely with the hotel team to identify upcoming offers, events and key moments, then build these into the wider social plan alongside evergreen content. We also plan and coordinate content shoots to build a strong library of imagery and video that can be used across social.

By mixing polished hotel content with more story-led posts, we are able to showcase the experience of Hotel Kurrajong while continually bringing its history and personality into the conversation.

Results

Our ongoing partnership has helped Hotel Kurrajong:

Build a more consistent and considered presence across social media.
Showcase the breadth of the hotel across accommodation, dining, weddings and events.
Build an ongoing library of photography and video content.
Bring the hotel’s heritage into its social storytelling in a fresh and relevant way.
Create a recognisable social presence that reflects the character of the hotel.

visual impact

A hotel with a story to tell

Hotel Kurrajong has so much character already, so our content is about capturing what is there - the heritage details, beautiful interiors, rooms, dining, weddings and everything happening within the hotel.

We bring these different parts of the hotel together on social, creating a mix of content that feels fresh while still giving a nod to its history and the stories that make Hotel Kurrajong so unique.