Motel Molly

Motel Molly engaged Dak & Co to elevate their social content with a library of fresh, story-driven video assets that capture the charm, colour and nostalgia of their coastal stay experience. With a focus on batch-creating high-impact Reels, we aimed to deliver content that feels effortless, on-brand, and ready to use across all platforms.

Our approach

We planned a full-day onsite shoot designed to maximise output in a short window, mapping out shot lists, storylines and creative moments ahead of time. By working with the property’s natural light, textures and interiors, we curated scenes that hero the Motel Molly lifestyle - from poolside slow moments to room reveals, details, and guest experiences.

How we created hype

We collaborated closely with the Motel Molly team in the lead-up to shoot day. Onsite, we managed the full creative direction - staging scenes, coordinating talent moments, and capturing both polished and candid footage to give the brand a mix of high-impact hero pieces and everyday lifestyle content.

Everything was shot with social-first execution in mind.

Results

Our shoot delivered:

16+ fully edited Reels, ready to roll out across Instagram.
1,000+ raw video assets, providing Motel Molly with a long-term bank of content that can be repurposed again and again

“I’ve downloaded everything, and the Reels look amazing.

A huge thank you to the team for all your hard work - we’re so excited to share them. You’ve captured the hotel and the area so beautifully.”

- Capri & Lenae, Motel Molly

visual impact

Bringing the Motel Molly Lifestyle to Life

We used Reels to spotlight the moments that define Motel Molly — sun-kissed mornings, retro-cool interiors, poolside slow living and thoughtful details at every turn. By blending aesthetic visuals with engaging storytelling, we created content that not only highlights the property’s design and vibe but also strengthens emotional connection with future guests.