Base Canberra

Base engaged Dak & Co to create a consistent stream of fresh, social-first content for their digital channels. Working together month to month, we batch-create iPhone video content that showcases the clinic, team, treatments and personality behind the brand, giving Base a regular bank of Reels ready to share.

Our approach

Each month, we develop a fresh mix of content ideas based on what is happening within the business, current social trends, and the treatments, services or team members Base wants to highlight.

From there, we plan a dedicated content shoot designed to capture as much as possible in a short window. Working closely with the Base team, we film a mix of treatment content, team-led videos, educational pieces, trends and behind-the-scenes moments, all captured on iPhone to keep the content feeling natural and native to social.

How we created hype

Rather than approaching each shoot in isolation, we look at Base’s content month to month. We bring new ideas to the table, work with the team on concepts they want to explore and adapt content based on what is performing and what feels relevant at the time.

Batch creating allows us to capture multiple pieces of content in one session, giving Base plenty to work with between shoots while keeping their social presence consistent and varied.

Results

Our ongoing content partnership has provided Base with:

A consistent bank of fresh video content each month.
Multiple edited Reels created from each batch shoot.
A varied mix of treatment, educational, team and trend-led content.
Social-first content that feels natural to the Base brand and showcases the people behind it.
An ongoing creative partner to develop ideas, plan content and keep their social channels moving.

“What would my business do without you.

Base wouldn’t be the same without Dak & Co.”

- Demi, Owner of Base

visual impact

Bringing the Base vibe to life

We create content that gives people a feel for Base beyond the finished treatment - the team, the clinic, the process and the personality behind the brand. From treatment transformations and educational moments to trends, team content and behind-the-scenes footage, each Reel is designed to feel natural, engaging and made for social.

By capturing a varied mix of content each month, we help Base stay visible and consistent while giving their audience new reasons to watch, engage and book.