With over 500 million daily users and more than 80% of Instagram accounts following a business, it's critical to include this platform as part of your social media marketing strategy!

The best Instagram profiles share common elements such as recognisable usernames, a recognisable profile picture, a steady stream of Instagram photos, reels and stories, an informative yet delightful bio, a link to a relevant landing page or campaign, and more.

To help you optimise your Instagram profile, we've compiled a list of essential factors that every brand should consider.

Get in touch to see how we can work with you to create hype around your business and maximise your presence.