Do you find yourself questioning if you need a social media manager for your business?

There's no surefire way of knowing when to bring in a social media manager, but here are three key indicators that now might be the right time.

1. You Don't Have A Social Media Presence

The biggest sign that you need a social media manager is if you have no social media presence.

Many business owners don't know where to start when it comes to their social presence as it can be hard to know what platforms you should be on, how regularly you should post or even what you should be posting!

Putting your business on social media allows current and potential customers to connect with you. It exposes your brand to a broader audience, letting you create an authentic and engaging relationship with followers.

At Dak & Co, we collaborate with our clients to find a social media solution that works for them and their business's needs. We provide the industry expertise to guide you down the right path, giving recommendations on platforms, content ideas, post scheduling and, most importantly, creating the overall social strategy unique to your business requirements.

2. You're Lacking Strategy

If you lack purpose and direction with your social media, it's likely that your social media presence lacks strategy.

Many people don't realise the tremendous amount of time and work that goes into creating a business-specific social media strategy. A solid social media presence comes from strategy, consistency and brand authenticity.

A huge part of a social media manager's role is crafting this strategy and tweaking it depending on content performance, audience engagement, and the business's direction.

This is why having an intern or a casual staff member handle the social accounts do esn't usually pay off. You need someone who is invested in your business and has the industry knowledge to execute a strong strategy.

Enlisting the expertise of a social media manager will create direction for your social media presence and shift it to align directly with your business goals.

3. You're lacking Time, Motivation or Interest

If you're not someone that enjoys being active on social media yourself, then it's unlikely that you'll want to spend the time, have the motivation or even be interested in doing it for your business.

As a business owner, it's likely that you're already working long hours; why add more to that when you don't have to?

Good socials take time, and when you're not interested or don't have the time to invest in a strong social media presence, you're more likely to give up before you start reaping the rewards.

The joy of a social media manager is that they can handle as much or as little as you want them to.

At Dak & Co, we work closely with our clients to ensure they're always as involved and as engaged in the process as they want to be. Want us to handle it all? Can do! Want to work through each week's content with us? We'll start a group chat and actively brainstorm ideas together.

Feel like it's time to take the next step with your socials?

Start the conversation today by emailing us at hello@dakandco.com.