The Anatomy Of A Perfect Instagram Profile

With over 500 million daily users and more than 80% of Instagram accounts following a business, it's critical to include this platform as part of your social media marketing strategy!

The best Instagram profiles share common elements such as recognisable usernames, a recognisable profile picture, a steady stream of Instagram photos, reels and stories, an informative yet delightful bio, a link to a relevant landing page or campaign, and more.

To help you optimise your Instagram profile, we've compiled a list of essential factors that every brand should consider.

1. Public Profile
Make sure your profile is public so that anyone can view your content.

2. Recognisable Username
Choose a username that is searchable and mirrors your business name.

3. On-brand profile picture
Your profile picture should be easily recognisable and fit with your brand.

4. Informative & enticing bio
Your bio is a chance to introduce yourself and your business. Make it fun, informative and captivating.

5. Add a relevant link
Include a link in your bio to direct people to your website or a specific campaign.

6. High-quality photos & videos
Make sure your visuals are aesthetically pleasing, high quality and consistent with your brand

7. Interesting & relevant subjects
Keep your audience and brand in mind when choosing your subject matter.

8. Consistent, regular posts
Keep your profile active and post content regularly at optimal times for your audience.

Have you included all these factors in your Instagram profile?

Get in touch to see how we can work with you to create hype around your business and maximise your presence.